Digital Marketing Internship Batch 3 (Class 1) By Digital Deepak

Hello,

I’m Sandeep Jain, BE (Elec.) pursuing MBA (Pharma) from Guwahati, Assam working as Entrepreneur in sales and marketing of Pharmaceuticals Product with a start up manufacturing industry of Pharmaceuticals Product. I have been working for 8 Years in Electrical Construction Company of Guwahati. Later, I have started marketing of some Pharmaceuticals product in local market.

I have already launched some products of medicine locally as I am pretty sure that the products will have demand across the boundaries for which it requires proper marketing strategy. Therefore I wanted to upgrade my Marketing Skills. During this process, I got a recommendation by one of my friend about Digital Deepak, soon I started following him and I got attracted by reading his blogs and presentations about Digital Marketing. As it was related to my field which I was looking for so without a giving a second thought I opted the course of Internship of Digital Marketing by Mr. Deepak Kanagaraju. This was the best opportunity to learn closely and earn back as well.

Here let’s start with the Class 1 on 16-05-2020 from our Mentor Digital Deepak Sir.

In the first class we have an overview of Basics of Marketing, fundamentals of Marketing with 7 key points

1. Set Your Goal
2. Finding your Niche
3. Importance of Global Economics
4. Basic Skills of Communication
5. Future of Digital Marketing
6. Personal Brand Creating
7. Funnel Work in Marketing

Let’s start with the above key points

• Set Your Goal

Set Your Goal

It is rightly said by Karen Casey “One part at a time, one day at a time, we can accomplish any goal we set for ourselves”

In the session by our Guru Digital Deepak we learnt that setting Goal is very important to get success. Once we get our Goal set, we should start the right path to achieve the same.

• Finding Your Niche

Finding your Niche is one step towards our Goal. In my case, it was to improve my sales and marketing skills and grow my business. It should be a combination of passion, talent and market opportunity. We should enjoy doing our Niche and always get better at it. The 3 major Niches: Health, Wealth & Relationships (+Fashion). There will be always new demands as the market keep expanding.

A Small Mantra to Earn 1 Crore INR is to get 1000 Customers who willing to pay 10,000 Rupees.

How to Find Market Demand?

Market demand can be searched by:-

1. Using Google Auto Suggest
2. Answering various public posts enquired in ThePublic.com, Quora etc.
3. Look for Amazon & Other E-Commerce Reviews
4. Scratch your Own Itch
5. Talk to customers
6. Look for pre and post products/services of other products

• Importance of Global Economic

Global Economics is immensely important when it comes to how to do business and to be successful in business. Many Entrepreneurs doesn’t learn about Economics which make them failure despite of having Great and Innovative Ideas.

The few important points about Economy are:

1. The Economy of Country goes up when the average age of the country is 20-50 because people spend more in age 20-50. If the average age is above 50 the economy goes down because people take less risk and spends less.
2. Debts create money: if we take loan from one bank and deposit in some other bank, the other bank gives loan to the other which increases flow of money resulting rising economy.
3. If Economy comes down i.e. during recession strong company survives and week fails.

There were some suggestions of books to read about Economics

1. Economic 101
2. Currency Wars
3. Paul Krugman
4. Raghuram Rajan
5. Adam Smith

• Basic Skills of Communications

Communication plays a vital role for successful professional or entrepreneur. If we have all the skills except Communication Skill, we cannot survive in current market, so if we are not good in Communication skills, we should make commitment to improve it and we should fulfill all the commitment to achieve our Goal.

We have some key focus on communication and writing skills.

1. Read a lot with simple books and move to complex ones.
2. Thinking in English
3. Listen to podcasts (30 minutes a day)
4. Write a lot, the more we write, the better we can write, start with personal blog
5. Watch English Sitcoms (The Office, Seinfield, Silicon Valley, Mad men, Friends, Breaking Bad & more).
6. Watch stand up comedy shows to learn culture and local slangs.

• Future of Digital Marketing

Digital Marketing will never come down or die because marketing will never die. It is only upgrading day by day. As needs and products keep going up, we will need ways to market them. As everything is been done digital and the entire world is moving towards digitization. The way of Consumer behavior is changing and moving towards Digital. Digital Marketing is the simplest and best way to do marketing.

Marketing + Technology = Digital Marketing

The Integrated Digital Marketing starts with content writing, we write a blog and promote a product, we do SEO, Email Marketing, Social Media, and Paid Advertising to get the traffic to it and the Sale is confirmed.

We will be learning more about all these in the next upcoming classes.

• Personal Brand Creating

Building Your Personal Brand is another important step of success, and Mass trust is the main concept behind personal branding to have an influencing impact over the Consumers. There are some points on Personal Branding.

1. The best known will always beat the best i.e One who can convince the customer can hold the customer.
2. We should hesitate to put our content to fit in a frame. Fear of Standing Out should be given up.
3. Disclosing our character and personality on social media.
4. Publish content in different forms – with more content, you will ‘own more of the internet”.

Benefits of Personal Branding

1. Your Style, Your Tribe.
2. People want to hear from people, not from brands. “Jo Dikta Hai Wo Bikta Hai!!”
3. You can get job, close a client or build your own consulting / training business.
4. It’s cool to be known by other people. Build your own fame within a community.
5. Write, Publish Videos, Do Public Speaking

• Funnel Work in Marketing

Funnel is cone shape which explains all the steps of Marketing. The sales funnel can be divided accordingly to the different stages of sales process and customer buying behavior. It starts with Creating Awareness of the product which can be done by offering free to the Customers. Next Step is to create Interest on your product which eventually changes the decision of the customer to move towards your product. After winning the trust, the last step is the time of Action. Now you can offer unique solution to their problems in the form of premium products or service.

Here we come to end of the First Class.

“This is Super Internship Program where I have worked for the Assignment seriously. I cannot remember my assignments completed seriously during my College Days. May be I am getting paid here for it. Its Real Innovative Idea from our Guru Digital Deepak, Thanks a lot Sir!!”

Sandeep Jain